1800 Reverse and 1800 PHONEHOME are the only true full service 1800 reverse charge call phonename operators in Australia.
 
What about Telstra and Optus? Well…Telstra and Optus have phone numbers…not phonenames. That doesn’t really matter except who can remember numbers these days with the successful onslaught of phonenames like 1800 Reverse and 1800 PHONEHOME.
 
What about other 1800 reverse charge call phonename operators like 1800 Mumdad and 1800 Nocredit. Again, they have phonenames but do not offer the full service of reverse charge calls to mobiles AND fixed lines.
 
Sure…1800 Nocredit gets you to jump the call to your mobile after it has been received on your fixed line. However, 1800 Nocredit cannot give you the low fixed line rates that 1800 PHONEHOME offers customers.1800 Nocredit needs to charge the higher mobile rates because effectively the call is terminated and conducted on a mobile phone.
 
1800 Mumdad does not offer the service of a reverse charge call to a fixed line and concentrates it service on reverse charge calls to mobiles only. 1800 Mumdad does however offer its regular customers the odd free call to the home fixed line…but limits the duration and the frequency.
 
1800 Reverse and 1800 PHONEHOME ultimately terminate and conduct the reverse charge calls to the fixed line on the fixed line… and that’s the way it should be!
 
Bottom line is of course, out of 1800 Reverse and 1800 PHONEHOME, which service provider gives the best deal to its customers. Absolutely no contest here…1800 PHONEHOME wins hands down!
 
William Tys
CEO
1800 PHONEHOME
20 September 2008

1800 reverse charge call phonenames are being employed by the main
service providers in the reverse charge call industry.

Two such service providers are 1800 Reverse and 1800 PhoneHome.

1800 Reverse and 1800 PhoneHome both have reverse charge call capability
to mobiles and fixed lines.

1800 Reverse and 1800 PhoneHome use phonenames for very good reasons.
Phonenames are easy to remember, lower the cost of lead generation, increase
response rates and reinforce brands.

There are many more reasons why phonenames generally will work in any industry,
for example, you can link the phonename to your domain name and phonenames
assist with word of mouth promotion. All the above positives apply to both 1800 Reverse
and 1800 PhoneHome except for the following very important point.

Research in the USA shows clearly that the most powerful and memorable phonenames
are those that clearly describe the activity or service and then create a ‘call to action’.

Of all the 1800 reverse charge call phonenames, 1800 PhoneHome fulfils all
the above requirements for a top level phonename and is therefore making significant
inroads into the reverse charge call market.

1800 reverse charge call phonenames make good sense to use.

William Tys
CEO
1800 PHONEHOME

1800 reverse charge call phonenames are being employed by the main  

service providers in the reverse charge call industry. 

Two such service providers are 1800 Reverse and 1800 PhoneHome. 

1800 Reverse and 1800 PhoneHome both have reverse charge call capability

to mobiles and fixed lines.

1800 Reverse and 1800 PhoneHome use phonenames for very good reasons.

Phonenames are easy to remember, lower the cost of lead generation, increase

response rates and reinforce brands.

There are many more reasons why phonenames generally will work in any industry,

for example, you can link the phonename to your domain name and phonenames

assist with word of mouth promotion. All the above positives apply to both 1800 Reverse and 1800 PhoneHome except for the following very important point.

Research in the USA shows clearly that the most powerful and memorable phonenames

are those that clearly describe the activity or service and then create a ‘call to action’.

Of all the 1800 reverse charge call phonenames, 1800 PhoneHome fulfils all

the above requirements for a top level phonename and is therefore making significant

inroads into the reverse charge call market.

William Tys

CEO

1800 PHONEHOME

The Reverse Charge Call Sector 

Some brief history

1. Telstra (and its predecessors) was the only reverse charge call operator in Australia up until around 2000. A typical reverse charge call was from a Telstra payphone to a Telstra fixed home phone.  This was in keeping with the nature of these calls being by persons in urgent need to contact someone, and not being in a position to pay for a phone call.  
2. Most people were, and still are aware of the Telstra reverse charge call service, where children and others can avail themselves of a Telstra payphone and call home in an emergency without having to make a payment in a phone booth. 
3. Telstra is required under its Universal Service Obligation (USO) to maintain a certain number of payphones nationwide. However, due to the high cost of maintenance and the high ownership of mobile phones, Telstra has understandably reduced payphone numbers in past years.  Moreover, it can be expected that reductions in numbers will continue for those reasons. 
4. With regard to the rates charged by Telstra to the calling party for reverse calls, these were uniform and reasonable.  The process that the calling party had to follow in making a reverse charge call was also simple to follow.
5. The situation today in the reverse charge call industry is markedly different and change is on the way.

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